Branding Design Business & Marketing Strategy Digital Design & Technology Product Design

Sharing an authentically Arabian Moment with the world

Established by young, ambitious Arabs who are proud of their history and culture, and who wanted to start a socially conscious business that would reflect the richness, heritage and culture of Arabia, the founders of nai began their journey in 2015. Since then, we have been part of bringing nai’s vision to life.

The Challenge

Developing a global brand to become an ambassador of Arabia is both an inspiring and sensitive task; we needed to make sure the brand not only engages our consumers, but also carries a sentiment of Arabia that reflects rich flavors, a diverse culture and a people who love to share beautiful Arabian moments with the world.

We also needed to appeal to our consumers’ taste palette to accept Arabian spices and flowers as the base of the rich flavors nai was producing, while ensuring the brand reflected a socially conscious business model that inspired good across Arabia, and spoke to the world about the rich Arabian traditions of hospitality and generosity.

The Process

When nai was first conceived, its founders named the brand “Lana” which meant “Ours”. However, thinking of the brand name further, they chose a name that embodied the natural & intrinsic values of sharing, spreading joy and having universal human appeal. Hence, nai was born.

Next step; what should a brand like nai look like? Starting with the packaging, we wanted the design to be elegant and best represent the amazing healthy & natural flavors nai beverages offered with ingredients like Ginger, Lemongrass & Honey.

We understood that the nai bottle was the catalyst to deliver our brand experience objectives. The visual designs for the bottle considered aspects such as the appearance of the Arabian ingredients and the colors, shapes, and sizes that could help achieve the desired Arabian look and feel.

This was followed by exploring how we wanted to introduce this remarkable product to consumers, how we wanted to communicate this unique brand to them, and how we wanted to inspire them with nai’s brand values. This is something we continue to work on as the brand grows globally.

The Experience

nai is a brand that has come a long way in a very short time. We have been involved from day one, and our collaboration with nai has been phenomenal because of our shared values.

Together, we’ve launched a brand that has a strong identity and a global presence as it has expanded in the MENA region and to North American markets. With ingredient fusions like Hibiscus, Pomegranate & Rose, each exceptional flavor has a distinctive design to differentiate it in the marketplace. This was reflected in the experience as consumers purchased the different flavors and started building associations with the brand.

We have been helping with communicating with consumers and building awareness of this distinctive brand through various platforms, whether they be the nai website or social media accounts. nai enjoys reaching out to its customers through interactive initiatives, whether they be events at supermarkets with nai giveaways, charity bazaars, or social media competitions. As we continue to play a significant role in the communication of these initiatives, the resulting engagement has been incredible and is truly exciting as it enables the social impact that is at the heart of what nai set out to achieve. nai empowers individuals everywhere with their own spectacular Arabian moments!

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hello@taurus.co.com

ADDRESS

Suite 301,
3rd Floor, Jana Heights,
Malik Road, Jeddah, KSA

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